Study Uncovers Fascinating Findings about Canadian Firms’ Use of Social Media for ESG Visibility
Previous studies have determined that strong ESG performance decreases costs of capital for firms, resulting in better performance of their stocks. With investors becoming more socially and environmentally aware of the effect of their investment decisions, more are moving toward firms that align with their ideals. This has seen some companies turn to social media as a way to share information, particularly investors in the younger generations. A recently conducted study analyzed how ESG disclosures made by Canadian firms on social media influenced their financial performance, particularly their return on equity. The researchers began by analyzing posts on X (formerly…